01
E-commerce systems
Architecture, catalogue management, operations and continuous improvement for online stores.
Rafael Jiménez
E-commerce, AI & digital systems
Selected work
2019—2026
Introduction
I work across e-commerce, development, automation and digital content.
My practice combines Shopify, custom integrations, analytics and AI-assisted workflows to build, improve and operate digital businesses.
From large product catalogues and custom storefronts to internal tools, automated processes and visual content.
Focus
02
Shopify development
Custom themes, Liquid, storefront improvements, apps and functionality beyond the standard platform.
03
AI-assisted workflows
AI integrated into research, planning, development, content and day-to-day operations.
04
Automation & integrations
Workflows, APIs, scripts and connected systems using Shopify Flow, Make, n8n and custom solutions.
05
Analytics & optimisation
GA4, Google Tag Manager, behavioural analysis, conversion improvements and performance monitoring.
06
Digital content
Photography, video and visual assets created for e-commerce, hospitality and digital brands.
Experience
10+ years
Digital and e-commerce experience
200k+ products
Largest Shopify catalogue managed
Shopify Plus
Complex stores and custom functionality
End-to-end
Strategy, development, analytics and content
Selected work
Spares PLC
Platform
Shopify Plus
Description
A large-scale industrial e-commerce platform with more than 200,000 product references.
Contribution
Commerce architecture, catalogue management, custom Liquid development, applications, integrations and continuous storefront improvements.
Shopify Plus · Liquid · Integrations · Large catalogue
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Bruiser
Platform
Shopify
Description
A custom e-commerce experience for a fashion and lifestyle catalogue with extensive product variations.
Contribution
Theme customisation, catalogue structure, front-end development and ongoing e-commerce improvements.
Shopify · Custom theme · Catalogue · UX
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Mundo Gafas
Platform
Shopify
Description
An eyewear e-commerce storefront combining collections, brand-led merchandising and product variation across desktop and mobile.
Contribution
Storefront structure, catalogue presentation, product-page implementation and ongoing e-commerce support.
Shopify · Collections · Product page · Merchandising
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Top King Boxing
Platform
Shopify
Description
An international e-commerce storefront for a specialised combat sports brand.
Contribution
Storefront development, catalogue organisation, user experience and commerce operations.
Shopify · E-commerce · UX · Operations
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Epicure & Discoveries
Platform
WordPress + Bokun
Description
An editorial travel platform combining content, experiences and online bookings.
Contribution
Website development, editorial structure and integration with the Bokun booking system.
WordPress · Bokun · Bookings · Editorial
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Tania Camón
Platform
WordPress
Description
A personal brand website with an editorial and content-led approach.
Contribution
Website implementation in collaboration with La Suite Comunicación.
WordPress · Personal brand · Content · Collaboration
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E3 Windows System
Platform
WordPress
Description
A B2B website for an industrial window systems company.
Contribution
Website implementation and content structure in collaboration with La Suite Comunicación.
WordPress · B2B · Industrial · Collaboration
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Tools & systems
Commerce
Shopify · Shopify Plus · Liquid · Shopify Flow · WooCommerce · Bokun
Development
HTML · CSS · JavaScript · TypeScript · Astro · Tailwind CSS · Git · GitHub · Vercel
AI
Cursor · Claude · ChatGPT · AI-assisted development · AI-assisted research · AI-assisted content workflows
Automation & integrations
Shopify Flow · Make · n8n · APIs · Custom scripts · Private apps · System integrations
Analytics & optimisation
Google Analytics 4 · Google Tag Manager · Session recording · SEO · CRO · Google Ads · Meta Ads
Content
Photography · Video · Editing · Visual content · Social media
Contact
I work with businesses, teams and agencies on e-commerce, digital systems and content-led projects.